Colour
Colour
Blue is Kaluza’s hero colour: it communicates honesty and loyalty and also conveys quiet power and authority.
Blue is Kaluza’s hero colour: it communicates honesty and loyalty and also conveys quiet power and authority.
Our colour palette is made of nine brand colours, five of which sit within the blue theme. We have three core Kaluza colours – aqua, light grey and night blue.
The colour palette
The colour palette
Dawn Blue
CMYK: 90 / 55 / 30 / 15Pantone: 7700 C RGB: 28 / 89 / 123 Web: #1C597BDusk Blue
CMYK: 100 / 80 / 40 / 40Pantone: 2767 C RGB: 17 / 45 / 77 Web: #112D4DSteel Grey
CMYK: 50 / 30 / 15 / 0Pantone: 535 C RGB: 143 / 161 / 189Web: #8FA1BDEmerald
CMYK: 65 / 0 / 75 / 0Pantone: 2256 C RGB: 79 / 208 / 97 Web: #4FD061Lemon
CMYK: 5 / 0 / 75 / 0Pantone: 106 C RGB: 255 / 234 / 79Web: #FFEA4FTangerine
CMYK: 0 / 60 / 85 / 0Pantone: 1575 C RGB: 251 / 132 / 44Web: #FB842C
CMYK: 90 / 55 / 30 / 15Pantone: 7700 C RGB: 28 / 89 / 123 Web: #1C597BDusk Blue
CMYK: 100 / 80 / 40 / 40Pantone: 2767 C RGB: 17 / 45 / 77 Web: #112D4DSteel Grey
CMYK: 50 / 30 / 15 / 0Pantone: 535 C RGB: 143 / 161 / 189Web: #8FA1BDEmerald
CMYK: 65 / 0 / 75 / 0Pantone: 2256 C RGB: 79 / 208 / 97 Web: #4FD061Lemon
CMYK: 5 / 0 / 75 / 0Pantone: 106 C RGB: 255 / 234 / 79Web: #FFEA4FTangerine
CMYK: 0 / 60 / 85 / 0Pantone: 1575 C RGB: 251 / 132 / 44Web: #FB842C
Kaluza Aqua
CMYK: 55 / 0 / 5 / 0 Pantone: Blue 0821 U RGB: 88 / 213 / 248Web: #58D5F8Light Grey
CMYK: 10 / 2 / 3 / 0Pantone: P 115-1 URGB: 241 / 246 / 248Web: #F1F6F8Night Blue
CMYK: 100 / 85 / 50 / 60Pantone: 296 CRGB: 6 / 27 / 50Web: #061B32Using the colours
Using the colours
We want to use our brand colours in balanced proportions across various media.
Follow this guide to use the right proportions in different contexts.
Screen
Screen
Print
Print
Typography
Typography
Download our brand elements
Download our brand elements
Head over to our brand elements page to browse or download all of them.