Azo Sans is our primary typeface
Azo Sans is a geometric grotesque sans serif typeface, inspired by the constructivist typefaces of the 1920s but instilled with a humanistic quality.
We use it for everything that is not a google doc or google slide. Examples of use include branding, sales enablement materials, social media creatives.
Azo Sans comes in six weights, and we use Bold for headers in most cases. Headers in Bold use a -30 tracking setting, with additional individual kerning when we need to do some optical adjustments for readability.
We use Medium for subheaders and body copy highlights, with a -30 tracking setting.
Light and Regular weights are used for body copy, depending on medium and rendered type size.
Download Azo Sans